I was reading an article over the weekend about “transmedia storytelling”, which refers to the emerging trend towards platforming / bridging a specific narrative over multiple media platforms. My first real cognizant exposure to the power of this trend was around the time that the second and third Matrix films were coming out – before the second film even hit the theater, I had already watched the amazing ‘Animatrix’ DVD that explored the history of the Matrix itself, and played an OK videogame (Enter the Matrix) that itself was a prequel to The Matrix Reloaded. Both were really cool for the fans; not only did each stand on its own from a creative standpoint, but they also tied into the Matrix mythos to explore elements of the world not touched upon in the film(s). Too bad Matrix 2 and 3 were a bit of a letdown (legal disclaimer in case I get in trouble for stating my opinion: these views do not represent Fox or its related entities blah blah blah :)
I mention this because ‘transmedia storytelling’ ties into what we’re doing over here at Fox Atomic Comics. If you’re a fan of 28 Days Later, then through the graphic novel you can explore questions such as ‘why was the Rage Virus developed?” and “why don’t the Infected attack each other?”. In addition, The Hills Have Eyes graphic novel tells the origin of those wacky murderous mutants. The books definitely stand on their own, but if you’re a fan of either franchise you will appreciate them that much more!
Hey, speaking of the 28 Days Later graphic novel standing on its own, check out the reviews below (I can’t resist):AINT IT COOL NEWS REVIEW
DREAD CENTRAL REVIEW